HP Marine Synthetic 2-Stroke Oil (HPM)

HP Marine Synthetic 2-Stroke Oil (formerly hp Injector®) features a re-designed label and packaging aimed specifically at marine enthusiasts. The formulation, however, has not changed; its durable synthetic base oils and MAXDOSE™ system of advanced additives minimize wear and deposits throughout the engine, as demonstrated in the new Marine E-TEC™ Field Study (G2968). HP Marine is designated by product code HPM; pricing remains unchanged. hp Injector (HPI) is available while supplies last.

HP Marine Synthetic 2-Stroke Oil

Continued Growth Projected for Synthetics

The Freedonia Group projects higher equipment performance requirements and increasingly stringent environmental standards will cause U.S. demand for synthetic lubricants to grow by more than 8 percent annually to $7.4 billion in 2015. Buoyed by an increased number of vehicles on the road and the latest motor oil specifications, synthetic motor oil demand is expected to grow the quickest, increasing 12.4 percent per year to $3.2 billion in 2015. Demand for synthetic transmission oil and hydraulic fluids is expected to increase 11.5 percent annually to $955 million by 2015.

“Aftermarket sales of synthetic engine oils will be promoted by ongoing consumer education about the benefits of synthetic products and manufacturers’ recommendations for synthetic oils as part of regular maintenance,” said Freedonia analyst Bridget McMurtrie.

OE Synthetic Diesel Oil Recommended in Place of Discontinued Synthetic Blend Gasoline & Diesel Oil

AMSOIL OE 15W-40 Synthetic Diesel Oil (OED) is recommended in place of the recently discontinued 15W-40 Synthetic Blend Gasoline & Diesel Oil (PCO). AMSOIL OE Synthetic Diesel Oil is a full-synthetic oil that offers additional benefits at a lower price compared to AMSOIL Synthetic Blend Diesel Oil. It is formulated to meet the most current API CJ-4 specification and is suitable for use in both modern and older diesel engines. Synthetic Blend Gasoline & Diesel Oil is available while supplies last.

 

Growing Synthetic Motor Oil Market Bodes Well for AMSOIL Business Opportunity

According to Erika Vela, crankcase technologist with Infineum USA, North America’s premium synthetic motor oil market is growing 8 percent annually despite a flat-to-declining overall engine oil market. The eroding value of synthetic-blend motor oils is one contributing factor, she said. “The value of synthetic blend claims has deteriorated over time and is now on par with conventional claims,”  said Vela. While synthetic blend oils are failing to resonate with motorists, the opposite is true of premium synthetic oils, increasing sales opportunities for AMSOIL Dealers. An increasing number of consumers favor premium synthetics due to extended drain intervals, increased fuel efficiency and better wear protection. “Premium performance has value for the consumer,” Vela said.  AMSOIL extended-drain synthetic motor oils continue to provide motorists the best overall value, ensuring the rock-solid AMSOIL business opportunity continues allowing Dealers of all levels to achieve their goals.

AMSOIL Means Opportunity

California Agency Campaigns Against 3,000-Mile Oil Changes

A survey conducted by the California Department of Resources Recycling and Recovery (CalRecycle) reveals over 40 percent of Californians still change their oil at least every 3,000 miles. The agency’s “Check Your Number” campaign, launched in November, is encouraging drivers to change oil less often by adhering to vehicle manufacturer-recommended drain intervals.

“That’s the thrust of our campaign,” said CalRecycle spokesman Mark Oldfield. “Get people to rethink this long-held belief, because obviously there have been such improvements in both the products and the automobiles themselves that have led manufacturers in many cases to recommend longer intervals between oil changes. For us the campaign is really about making information available and allowing people to make the choice that’s right for them.”

 

 

Up to 25,000 Miles Guaranteed 

AMSOIL Dominator Octane Boost New Packaging

AMSOIL Octane Boost (AOB) has been added to the DOMINATOR® family, and now features updated packaging. The formulation, product code and pricing remain unchanged.

DOMINATOR Octane Boost improves the performance of all two- and four-cycle gasoline-fueled engines by maximizing power, reducing engine knock, improving ignition and engine response, helping fuel burn cleaner and removing carbon deposits. It is also excellent as a lead substitute in collector automobiles, older off-road equipment, 4x4 off-road vehicles and gasoline racing vehicles.

Cold-Temperature Storage Recommendations

Because cold-temperature storage can be detrimental to the performance of some AMSOIL products, AMSOIL offers the following storage recommendations:

Lubricants: Store at temperatures at least 10°F above the lubricant’s pour point.

Greases: Store in a dry environment at temperatures at least 10°F above the grease’s lowest operating temperature.

Gasoline Additives, Engine and Transmission Flush: No adverse issues with cold-temperature storage.

Diesel Concentrate, Cetane Boost, Diesel Recovery: No adverse issues with cold-temperature storage.

Diesel Cold Flow Improver, Diesel Concentrate Plus Cold Flow Improver: Store at temperatures above 0°F.

Brake Fluids: Do not store at temperatures below -40°F for longer than two weeks.

Heavy Duty Metal Protector, Metal Protector, Power Foam, Multi-Purpose Spray Grease, Fogging Oil, Silicone Spray: No adverse issues with cold-temperature storage as long as products are allowed to warm to room temperature before use.

Miracle Wash®: Will freeze below 32°F. Can be thawed for use.

Mothers® products: Store at temperatures above freezing.

Antifreeze and Engine Coolant: Will not freeze. No adverse issues with cold-temperature storage.

Dominator® Coolant Boost: Store above 32°F.

Slip Lock®: No adverse issues with cold-temperature storage. If product separates, heat to room temperature and shake well before use.

 

 

Briggs & Stratton partners with AMSOIL

Posted: December 8, 2011 - Announcement

Briggs & Stratton, the world’s largest manufacturer of small engines, approached AMSOIL for help. Their goal was to produce a synthetic racing oil for their highest performance and most expensive engines used in kart, junior drag, quarter midget and other racing applications. AMSOIL was specifically chosen because of our technical resources and quality reputation, and we delivered technology that exceeded expectations.

This new oil will be sold exclusively through Briggs & Stratton, and the company has announced its availability in early 2012 for the upcoming racing season. They have elected to boldly display an AMSOIL logo on the packaging to boost the credibility of the product.
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AMSOIL Online Store 

Manage Your Retail Installer Account Information

With the launch of the new Retail Account Installer Locator, a new set of features is available on the Retail Account Information Administration page under Services -> Retail Account Information Administration in the Dealer Zone. The new tools allow Dealers to adjust their retail accounts’ contact and location information for the new Installer Locator at www.amsoil.com. The AMSOIL Installer Locator connects customers looking for a “do-it-for-me” oil change with an installation location that carries AMSOIL products. To qualify as an AMSOIL installer on the mapping service, a registered retail account must have purchased $500 in AMSOIL products in the previous six months, and must have correct location and contact information registered with AMSOIL. AMSOIL will use this purchasing history to help ensure installers listed on the AMSOIL Installer Locator have an adequate supply of AMSOIL products to serve customers who find them online.

Please ensure all of your retail accounts that have the ability to install products on-site have correct contact and location information on file with AMSOIL, otherwise those accounts will not qualify for inclusion in the new Installer Locator. The Retail Account Information Administration page includes two instructional videos and a PDF instructions form to demonstrate the Installer Locator concept and provide guidance in using the administrative tools. 


The administrative tool is also available to retail accounts via a link in the Retail Account Zone. It can be found directly under the Online Forms section of Retail Account Zone, and is entitled Retailer/Installer Locations Form. This form will allow accounts to self-administrate their location and contact information, and add additional information for alternate locations, provided they meet program qualifications.


For more information on becoming an Installer, click here 

Coming Soon From AMSOIL

• EaO heavy Duty Diesel filters are coming soon as a replacement for Donaldson Endurance Filters. Same performance and a $17.70 savings.
• “AMSOIL hp Injector Field Study in Evinrude E-TEC Applications”  Synthetic 2-Cycle oil provides excellent protection in Evinrude E-TEC marine engines programmed to the lean-mix setting. 
•  “Fleet Fuel Economy Study with Ford Motor Company.”Yes, you are reading the title correctly. The study was done with Ford and shows a 6.54% increased fuel economy in short- to medium-haul trucking applications. Consider the savings of approximately $195,000 per year for a fleet of 100 vehicles! Watch out for these information papers in the Dealer Zone.

AMSOIL Online Store:

Why are AMSOIL engine oils capable of extended drain intervals?

AMSOIL engine oils are formulated using premium synthetic base oils, and the highest-quality additives, that provide extended-drain capabilities. Formulated with high-quality additives, AMSOIL engine oils achieve greater cleaning powers, while providing better equipment protection over longer oil drain intervals. The unique synthetic formulation and robust TBN retention of AMSOIL synthetic engine oils work to resist oxidation and neutralize the acids that shorten the service life of other oils. Its characteristic resistance to high temperature volatility (burn-off) helps reduce oil consumption, while maintaining viscosity over longer periods of time than other oils.

 The importance of good-quality oil in your engine cannot be overstated. AMSOIL synthetic motor oils consistently outperform conventional and other synthetic oils in virtually every category of performance, including wear protection, extreme high and low temperature performance, foam control, viscosity retention, rust and corrosion protection, volatility and fuel economy. While other brands may have good performance in some of these areas, AMSOIL consistently performs at the top in every category. Drivers can have confidence knowing that AMSOIL motor oils provide maximum performance and protection.

Dealer Registrations Availabe Online

Customers and visitors to http://www.amsoil.com can now quickly and easily register as AMSOIL Dealers. Information on Dealership opportunities and registration details can be found by clicking the Opportunities link on the top of the homepage or the Dealership Information link in the left column. While logged into the Preferred Customer Zone, Preferred Customers may also use the Opportunities link to upgrade to Dealer status. Visitors are presented with a choice to contact their local AMSOIL Dealer, request more information from AMSOIL or immediately register as an AMSOIL Dealer.

For more Information

Lower-Viscosity Oils Gain Market Share

Kline and Co. has revealed recent shifts in motor oil viscosity demand. While the 5W-30 viscosity comprised 51 percent of total U.S. demand in 2009, 5W-20 is quickly gaining ground. “We do see 5W-20 demand rising significantly from where it was in 2006, to just under 20 percent of the total volume,” said Kline Project Manager George Morvey. “This is really due to the Ford factory and service fi ll, the Honda factory and service fill,  and to some extent Toyota. We do see demand for the 10W-30 and 10W-40 shifting and favoring the 5Ws.”

Kline also expects strong growth ahead for 0W oils. “We do see them poised for growth beginning in 2010, as Toyota and Honda shift their factory and service fill requirements away from 5Ws to 0Ws to meet stricter fuel economy regulations,”  said Morvey. “That will certainly be something to watch, and certainly offer opportunities for suppliers and installers.”

AMSOIL Signature Series 0W-20 (ASMQT)

Preferred Customer Registration, buy at wholesale!  click here

Strong Demand for Synthetics

Although overall U.S. lubricant consumption has declined since 2006, demand for synthetic lubricants continues growing. While synthetic motor oil represented 5 percent of the motor oil market in 2005, it now accounts for 7-9 percent. Leading industry research company The Freedonia Group Inc. projects 7.3 percent annual growth for sales of synthetic motor oil through 2013 and 6.3 percent growth for synthetic hydraulic and transmission fluids. A study by Kline & Co., meanwhile, indicates synthetics’ share of the global lubricants market will hit 12.5 percent by 2019.

The AMSOIL Online Store

Oil Additives

Well-formulated motor oils contain a precise blend of high-quality base stocks and additives.  Adding an aftermarket oil additive can upset this balance and potentially degrade performance.  In addition, even a good-quality oil additive cannot dramatically improve an oil formulated with a poor-quality base stock. Aftermarket oil additives are not needed or recommended with AMSOIL synthetic motor oils.  AMSOIL synthetic motor oils are formulated with premium synthetic base stocks and the optimum levels of anti-wear additives for maximum protection and performance.

AMSOIL Magazine Letters to the Editor May 2011

Benefits of Synthetic Oils

• Improved low temperature characteristics for faster starting and quicker flow to critical parts

• Improved stability through a wide range of temperatures

• Improved fuel economy (.4-.6 MPG) due to reduced internal engine friction and windage (the drag produced by parts moving through the oil bath)

• Emerging and future vehicle emissions regulatory requirements partly depend on the advantages of these high technology lubricants to achieve certification standards.

• Reduced engine deposits

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