Growing Synthetic Motor Oil Market Bodes Well for AMSOIL Business Opportunity

According to Erika Vela, crankcase technologist with Infineum USA, North America’s premium synthetic motor oil market is growing 8 percent annually despite a flat-to-declining overall engine oil market. The eroding value of synthetic-blend motor oils is one contributing factor, she said. “The value of synthetic blend claims has deteriorated over time and is now on par with conventional claims,”  said Vela. While synthetic blend oils are failing to resonate with motorists, the opposite is true of premium synthetic oils, increasing sales opportunities for AMSOIL Dealers. An increasing number of consumers favor premium synthetics due to extended drain intervals, increased fuel efficiency and better wear protection. “Premium performance has value for the consumer,” Vela said.  AMSOIL extended-drain synthetic motor oils continue to provide motorists the best overall value, ensuring the rock-solid AMSOIL business opportunity continues allowing Dealers of all levels to achieve their goals.

AMSOIL Means Opportunity

California Agency Campaigns Against 3,000-Mile Oil Changes

A survey conducted by the California Department of Resources Recycling and Recovery (CalRecycle) reveals over 40 percent of Californians still change their oil at least every 3,000 miles. The agency’s “Check Your Number” campaign, launched in November, is encouraging drivers to change oil less often by adhering to vehicle manufacturer-recommended drain intervals.

“That’s the thrust of our campaign,” said CalRecycle spokesman Mark Oldfield. “Get people to rethink this long-held belief, because obviously there have been such improvements in both the products and the automobiles themselves that have led manufacturers in many cases to recommend longer intervals between oil changes. For us the campaign is really about making information available and allowing people to make the choice that’s right for them.”

 

 

Up to 25,000 Miles Guaranteed 

AMSOIL Dominator Octane Boost New Packaging

AMSOIL Octane Boost (AOB) has been added to the DOMINATOR® family, and now features updated packaging. The formulation, product code and pricing remain unchanged.

DOMINATOR Octane Boost improves the performance of all two- and four-cycle gasoline-fueled engines by maximizing power, reducing engine knock, improving ignition and engine response, helping fuel burn cleaner and removing carbon deposits. It is also excellent as a lead substitute in collector automobiles, older off-road equipment, 4x4 off-road vehicles and gasoline racing vehicles.